Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
The Marketing Team at Traveloka drives our brand's impact with creativity and strategy. Through innovative campaigns and a deep understanding of our customers, they ensure Traveloka remains a leader in the travel industry. Guided by our values, they embody our mission to make travel accessible and enjoyable for all.
Responsibilities
Strategy and Planning:
- Develop and execute a comprehensive performance marketing strategy aligned with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
- Set and manage performance marketing budgets, allocating resources efficiently across various channels.
Campaign Management and Optimization:
- Manage and optimize paid advertising campaigns across various channels, including search engines (SEM), social media and display advertising, metasearch, and affiliate marketing.
- Implement A/B testing and other optimization techniques to improve campaign performance and conversion rates.
- Analyze campaign data and identify areas for improvement to ensure continuous optimization.
Reporting and Analysis:
- Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.
- Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.
- Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.
Stay Updated on Industry Trends:
- Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
- Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
- Identify and implement new performance marketing channels and technologies.
Team Leadership and Development:
- Provide mentorship, guidance, and leadership to junior team members within the performance marketing team.
- Foster a culture of collaboration, learning, and professional growth.
Qualifications
- Education: Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
- Experience: Minimum 7 years of experience in performance marketing, with a proven track record of success in leadership roles (minimum 3 years). Experience in articulating strategic issues and negotiating with senior leadership teams
- Skills: Strong analytical and strategic thinking skills. Must be data savvy and love crunching numbers
- Excellent understanding of paid media channels.
- Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).
- Exceptional communication and interpersonal skills.
- Exposure to Product Development or technical related – basic coding skill is a plus
- Leadership Qualities: Ability to inspire and lead a diverse team. Strong decision-making and problem-solving skills. Being able to see the bigger picture and stay connected to details.
- Adaptability: Comfortable working in a dynamic and fast-paced environment. Ability to adapt strategies to meet changing market and industry trends. Open to challenges. Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets.
About the Company
We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people’s life by empowering them in fulfilling their unique travel aspirations, seamlessly.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!